Magnolia + Salt

Est. 2026 · Florence, Alabama

Southern Roots.Coastal Vibes.

Elevated, timeless style for every generation.

Lori and Carli Ward, founders of Magnolia + Salt

Welcome, y'all

Shopping should feel like sweet tea on the porch and a sunset at the lake.

Magnolia + Salt offers elevated, timeless fashion inspired by Southern elegance and coastal vibes. We curate collections for every generation — from daughters to mothers — so every woman feels beautiful and comfortable in what she's wearing.

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The Collection

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Lori and Carli Ward, founders of Magnolia + Salt, outside the shop

Our story

Two women. One love for fashion & casual elevated style.

Magnolia + Salt was founded by two women, Lori & Carli Ward — a warm-hearted duo of a Mother-in-Law and Daughter-in-Law. Somewhere between a family vacation at the beach and a car ride to the lake together, they decided to take their shared closets to the next level.

One brings decades of knowledge of what a woman needs in an outfit. The other brings a fresh perspective of what's next in fashion and life. Together they built the boutique they want everyone to love walking into — a combination of beauty, grace and acceptance with the exceptional customer service that only the boutique experience can provide.

“Southern elegance, coastal calm, timeless style.”

Lori & Carli's

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Come see us

The shop

215 N Court St
Florence, Alabama 35630

Sunday & Monday
CLOSED
Tuesday - Saturday
10:00 - 5:00
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Magnolia + Salt

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Shipping & Returns

Shipping & Pickup

Complimentary shipping on orders over $100. Prefer to skip the wait? Free local pickup is available in Florence, AL.

Returns & Exchanges

We accept returns on clothing & shoes in unused, perfect condition with tags attached, for exchange or store credit only, within 14 days. No exchanges or store credit on jewelry.

First look, first dibs.

New arrivals, private sales and first looks.

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